Harley-Davidson Names Matt Levatich Next CEO

Levatich will inherit a company that is in much better financial shape than Wandell did – as of last month, Harley had reported profits for six consecutive years – which is a testament to how important Wandell’s hiring was several years ago. Back in 2009, Harley-Davidson was laying off thousands of workers and posting negative balance sheets in the face of a drooping market for its brand of heavyweight and expensive motorcycles. Several industry insiders had predicted that The Motor Company was headed for bankruptcy.

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Harley-Davidson Names Matt Levatich Next CEO