Harley-Davidson’s Authenticity is a Hit With Stylists

Harley-Davidson sold $292 million in non-motorcycle merchandise last year. On top of that, Harley claims to own 62 percent of the female motorcycle market. Women riders in the U.S. have increased by 14 percent as of 2014 and that is a 50 percent increase over the last 10 years. 25 percent of all motorcycle riders are women and that includes passengers.

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Harley-Davidson’s Authenticity is a Hit With Stylists