With Beer Deal, Harley-Davidson Rides The High Life

Most automakers might slam the brakes on a marketing partnership with a beer company for, well, obvious reasons.

Not so for Milwaukee neighbors Harley-Davidson (HOG) and Miller High Life, which this week announced a multiyear collaboration that will produce Harley-branded beer cans and High Life-styled hogs in time for summer.

The two products are celebrating overlapping 110th anniversaries this year, and while they’ve teamed up for marketing events over the past two decades, this marks the brands’ first long-term arrangement.

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With Beer Deal, Harley-Davidson Rides The High Life