As baby boomers age, Harley-Davidson hunts for younger riders
November 9, 2013
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In 2008, Harley-Davidson said its average rider was 48 years old, up from 46.1 in 2004 and 43.4 in 1999, Farley says. Extrapolating from those figures, she believes the current average rider is over 50 and, by definition, still a boomer.
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As baby boomers age, Harley-Davidson hunts for younger riders
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