First Ride: Harley-Davidson Low Rider S

The Milwaukee corporate brass put their eyes and ears to the street so to speak and paid attention to what the Instagram generation is doing and wants.This younger generation( ages 18-34) is the key to Harley-Davidson’s future as it’s no secret that the median age of H-D’s core customer is getting grayer in the hair. New blood is needed to sustain and grow their foothold in the motorcycle marketplace.

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First Ride: Harley-Davidson Low Rider S