Harley Academy Attracts Thousands of New Riders

H-D created the Harley Academy just a couple of years ago. And their flagship New Rider Course was specifically designed as part of a larger strategy. That is, to increase Harley’s appeal to the younger generations. And it appears that the strategy is truly paying off. Harley Chief Executive Matt Levatich has confirmed that over 19,000 riders attended the course in the third quarter.

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Harley Academy Attracts Thousands of New Riders