Harley-Davidson Aims to Create World’s First Motorcycle Town

North Dakota city of Ryder changes name to ‘Riders’ as Harley moves in to inspire a motorcycle-loving community.

Let’s pretend for a minute that you’re some sort of corporate executive for Harley-Davidson. You spend your days conjuring up ways to attract new riders to your brand, with an eye toward the future. One day, you think about how cool it would be to just take over an entire town. Maybe even turn every single resident into a licensed motorcycle rider.

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Harley-Davidson Aims to Create World’s First Motorcycle Town