Harley-Davidson Seeks More Female Riders

Unless you’ve been living off the the grid on some sort of electronics sabbatical the last several months, you already know that the winds of change are blowing at Harley-Davidson. The combination of aging consumer demographics and the need to create a new generation of riders have spawned massive changes. Changes in the actual motorcycle lineup, changes in marketing, and changes in strategy.

While the younger generation looks to the used motorcycle market, Harley-Davidson is working to change their consumer base. The easiest way to do that? Well, it’s simple – teach more people how to ride. That’s the idea behind the brand’s Riding Academy, which hosted in excess of 50,000 students in 2017. But it isn’t just young folks they hope to attract to these learning sessions. They also want to increase the number of women riders on the road.

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Harley-Davidson Seeks More Female Riders