Harley-Davidson Wants to Get Cool with Millennials

ADVERTISEMENTS



ADVERTISEMENTS



Yesterday’s rebels are today’s dads and bosses

It is assumed that a proud legacy brand like Harley-Davidson will always manage to find its niche. While once a symbol of youth and rebellion, the company has had difficulty bringing in the younger generation as customers. It’s not just Harley-Davidson that’s had a tough time luring in the “Millennial Dollar”; motorcycles as a whole have been losing out on their appeal with the younger crowd. Harley’s still got it worse than most of the other makers out there. While they’ve been keeping above ground well enough, one need only look back on their illustrious history to know there’s something missing here.

Learn more:

Harley-Davidson Wants to Get Cool with Millennials

ADVERTISEMENTS