Pretty In Chrome

Harley-Davidson has always marketed its product to women in some shape or fashion. The World War, the Great Depression, and other conflicts both national and international all taking place between the 1940s and the 1970s didn’t do much to further expand motorcycling as a sport, for anyone. Returning men from the war(s) as well as social and cultural developments in the U.S. during this era gave rise to the classic image of the lawless biker. Still, women were part of the culture, and by the end of the 1980s, Harley-Davidson began to market its product to women with a renewed sense of dedication to them as independent riders.

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Pretty In Chrome