Reflections On The 78th Annual 2018 Sturgis Motorcycle Rally

Statistically, the South Dakota Department of Transportation reported that traffic at the 2018 rally was up 7.9 percent overall, with a 10-day vehicle count of 505,969, compared to 469,103 in 2017 (the numbers are compiled from traffic counters at nine locations entering Sturgis). But based on my purely subjective seat-of-the-pants observations (I’ve been to the last 10 rallies), it didn’t feel like attendance was near half a million.

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Reflections On The 78th Annual 2018 Sturgis Motorcycle Rally