Harley-Davidson’s Brad Richards Talks Shop On Design

Harley-Davidson has weathered a fair bit of criticism in the past couple years about its change of direction and proposed models. With declining sales and plant closures, ‘getting it right’ is now of the utmost importance. To get an insider perspective on the changes, here’s an interview with Vice President of Styling & Design at Harley-Davidson.

Here are some highlights:

Harley-Davidson’s Brad Richards Talks Shop On Design