Harley-Davidson’s Latest Approach to Winning the World and the Young

Consumers are no longer sitting ducks for commercials; they are looking for new experiences. Whether it is the bad-boy-aura of the Harley riding experience, the exquisite coffee experience in Starbucks cafs, or the active participation in Net communities, more and more companies will need to follow these early new branding pioneers.

Click the link to see how H-D approached to winning the world.

Harley-Davidson’s Latest Approach to Winning the World and the Young